The\u00a0Digital Transformation\u00a0<\/b>consists in redesigning and making more competitive the entire offer of Business or creating an entire\u00a0 new offer through the analysis and listening of the market\u2019s needs using digital technologies.<\/p>\n
How the companies and Brands propose their-selfs and interact, more or less effectively, with consumers, is changed and will change for sure in the next years.<\/p>\n
We\u2019re not talking casually about\u00a0transformation<\/strong>, referring to a path that modify many status quo and, consequently, needs of a significant time articulation and of a graduality in its realization. Just to be clear:\u00a0digital transformation\u00a0<\/strong>is NOT pass from on premise systems to cloud; is NOT put some wifi sensors inside stores ; is NOT install a Collaboration platform, is NOT \u00a0only Marketing Social networks. Those are tactical initiatives that, at maximum, can represent some moments of a larger project of digital transformation.<\/p>\n Although there\u2019s an absolute need to understand the emerging Trends, new technologies and innovative approaches,\u00a0 for companies, uploads activities and market analysis, becomes more and more challenging and often impossible. The company has over time created a wall with their IT systems and business departments, for consumers, so the greater part of working energies are used for complex internal operations rather than for market understanding.<\/p>\n This is a time of digital Darwinism \u2014 an era where technology and society are evolving faster than businesses can naturally adapt<\/strong>\u201d. The point is that technologies is part of evolution and, at the same time, part of the problem. Without an overall business strategy in which there is awareness of the current difficulties that the companies have to be receptive and flexible to the changing, \u00a0the risk of failure is high. The digital transformation must start from the CEO and should involve all C -level and all employees of the company. It not only affects the\u00a0marketing department<\/strong>\u00a0but must be cross all departments.\u00a0<\/strong>The CEO must ask the CIO information systems and software platforms that can provide real-time data and applications that simplify the operations of all employees and allows the company to seize new market opportunities. The CIO \u00a0have to learn to experiment \u00a0new technologies and new software in a short time(like POC in cloud or demo, ect..) and check the results based on the value that can give the business, not for technical merit. CEOs, CDO and CIOs must continually work together to identify new adaptive tools \u00a0for continuous improvement of the whole Company in order that it can \u00a0become truly\u00a0Customer Centric.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" The\u00a0Digital Transformation\u00a0consists in redesigning and making more competitive the entire offer of Business or creating an entire\u00a0 new offer through the analysis and listening of […]<\/p>\n","protected":false},"author":2,"featured_media":3034,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generale"],"_links":{"self":[{"href":"https:\/\/www.omnia-platform.com\/it\/wp-json\/wp\/v2\/posts\/2951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.omnia-platform.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.omnia-platform.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.omnia-platform.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.omnia-platform.com\/it\/wp-json\/wp\/v2\/comments?post=2951"}],"version-history":[{"count":0,"href":"https:\/\/www.omnia-platform.com\/it\/wp-json\/wp\/v2\/posts\/2951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.omnia-platform.com\/it\/wp-json\/wp\/v2\/media\/3034"}],"wp:attachment":[{"href":"https:\/\/www.omnia-platform.com\/it\/wp-json\/wp\/v2\/media?parent=2951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.omnia-platform.com\/it\/wp-json\/wp\/v2\/categories?post=2951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.omnia-platform.com\/it\/wp-json\/wp\/v2\/tags?post=2951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}